Retail Insights
Becoming the favorite supplier of retailers.
With the unique Retail Insights program, where you step into the shoes of the Retailer.
Getting and keeping a listing at Retailers and becoming their favorite, with the
Retail Insights program
Getting in and continuing to grow with major retailers is often a significant challenge. Juggling countless priorities, dealing with ever-changing buyers, and handling seemingly incomprehensible demands and requirements.
Annemieke has worked with nearly all major retailers in the Netherlands and, drawing on over 30 years of experience in retail and procurement, has developed a program that provides practical insights to help you strengthen your position with major retailers.
Annemieke's Retail Experience
More then 30 years of buying experience
About 18.000 buying and negotiation meetings
In Food, health, Beauty and non-food
Retail Insights Programs
In-company
For example, for Dodoni in Greece, an in-company program was created, featuring an online kick-off and 1.5 days of on-site training for the sales and marketing team. For Morenso, a loyalty-concept provider, a half day masterclass was integrated in their strategy day.
Pricing
Open program for start-ups and
scale-ups
€399
ex VAT
Open program for company's of more then €1 million turnover
€699
ex VAT
Incompany
Program
1 - 4 workshops
From €2.450
ex VAT
Rescue Service
Fast and tailored support during high-risk interactions, mails or meetings with a retailer.
Examples:
An angry category manager demanded a meeting over a supplier’s “faux pas.” With my help, the issue was swiftly resolved via email, preventing escalation.
A last-minute order cancellation turned into a larger order with a single email.
Do you face an issue or difficult situation?
Call or email me, we will scan your question and I’ll provide a price proposal (on average around €350-€550)
Annemieke worked with and for
What people say
"She helped to overrun a 25% price decrease in one mail"
Eye-opening and unique insights that I was able to benefit from the very next day. The buyer called back!
– Participant, Group 1
Annnemieke acts quickly, is practical, and thinks in solutions. She helped us overturn a 25% price derease in just one day.”
– Participant, Group 3
With Annemieke’s “rescue service,” we wrote an email together for a stalled negotiation. It felt like math—every word fit perfectly into the formula. A day later, the deal was sealed!
– Participant, Group 3
Her program is unique, so many insights and above all: with loads of practical tools for everyday interactions, including emails, calls, and meetings.
– Participant, In-company training
Ready to get started?
Download Flyer
in English or Dutch
Download free sample
of content library
What role does your product category play for the retailer, and what are their strategies for these different category roles?
An example of the content you’ll have access to as a participant.
About Annemieke
Annemieke is "born" in the store, coming from a family of grocery retailers, with her father on the right of the picture who was a buyer for Albert Heijn for 43 years.
She loves to spark meaningful change, and help start-ups, scale-ups and company's supplying retailers to realize a better, healthier, innovative and profitable offer to consumers.
Get in touch now
for a no-obligation
initial quick scan.